Campaigns

Vodafone RED creates buzz in Pune

In a drive to promote Vodafone RED combo plan, the telecom giant resorts to traditional OOH format across Pune.

Published

January 19, 2016

With a communication strategy to establish a direct connect with customers, Vodafone launched its’RED’ campaign throughout Pune, as part of their multi-city campaigns. The campaign brings alive the key features of Vodafone RED – Combo Plans, Pool & Share and Relationship Manager – interspersed with the festive theme of New Year Greetings.

The 15- day campaign is present at prime and clutter-free location in Pune city, engaging customers across all socio-economic and demographic backgrounds. The key driver of the innovation was built around the ever evolving needs of consumers for a comprehensive experience for the entire family offering great service and value.

Talking more on this value-based package, a source from Vodafone explained, “Vodafone RED is an integrated value package offering big savings for families and the convenience of one single bill. The Vodafone RED plan helps avoid the hassle of tracking multiple due dates of postpaid connections and overcome multiple recharging of prepaid connections in the family.

The outdoor site is located on an extremely busy road with huge traffic volumes throughout the day. As the site is located on a popular and busy road, the innovation has created a buzz not only during daytime but also at night.