Campaigns
UTV Movies dominates Mumbai outdoor with ‘Jashn Kahaaniyon Ka’
Bright Outdoor Media designed and executed the campaign including impactful cluster branding at key locations.
Bollywood movies channel UTV Movies launched an impactful OOH campaign in Mumbai to reinforce its brand presence in the M&E space. The campaign, designed and executed by Bright Outdoor Media, communicates about the series of movies scheduled to be broadcast on the channel. Large hoardings were mainly used for the campaign to create an impact among the movie buffs.
Cluster branding was done at locations like Mahim Tulsi Pipeline Road, Western Expressway Highway, Worli Sea link where at least 4-6 sites were used at a go to create the wow factor.
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Heinz kicks off World Cup fever with a football-inspired OOH campaign
The campaign is executed across China
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The campaign is executed across Mumbai
MARS Cosmetics turns Delhi NCR cabs into moving vanity rooms
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Running through the peak summer months, the 'Sunscreen on Wheels' initiative saw 20 branded autorickshaws travel across Bengaluru's key neighbourhoods,...
Beco and Zepto turn World Environment Day into a living OOH experience
The campaign is executed by Coral Media and installed by Sakshi Advertising Company at Bandra Bandstand
Maha r-PET Abhiyaan takes recycling message to millions through OOH campaign
The Maharashtra Government and Hindustan Coca-Cola Beverages joined forces to encourage responsible PET bottle recycling through a large-scale public awareness...
Royal Advertising unveils 90-degree LED screen in Lucknow
The new site is expected to cater to a wide range of advertisers, offering opportunities for high-visibility brand campaigns, product...
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
The research has been conducted in partnership with Omnicom Media and JCDecaux
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
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Campaigns
Maggi doubles down on flavour with high-impact OOH campaign
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Campaigns
Heinz kicks off World Cup fever with a football-inspired OOH campaign
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Industry NewsIOAA Media Owners Awards 2026 set to recognize & celebrate OOH industry players
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Campaigns
Blue Tyga’s ‘Sunscreen on Wheels’ OOH campaign in Bengaluru