Campaigns
UTV Movies dominates Mumbai outdoor with ‘Jashn Kahaaniyon Ka’
Bright Outdoor Media designed and executed the campaign including impactful cluster branding at key locations.
Bollywood movies channel UTV Movies launched an impactful OOH campaign in Mumbai to reinforce its brand presence in the M&E space. The campaign, designed and executed by Bright Outdoor Media, communicates about the series of movies scheduled to be broadcast on the channel. Large hoardings were mainly used for the campaign to create an impact among the movie buffs.
Cluster branding was done at locations like Mahim Tulsi Pipeline Road, Western Expressway Highway, Worli Sea link where at least 4-6 sites were used at a go to create the wow factor.
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‘The OOH market here is functional and consistent, but it is still primarily local.’
DS Group launches ‘Living Billboard,’ A Green Plantation Drive
Tommy Watches’ ‘Time For A Hilfiger Holiday’ campaign
AMFI extends its investor awareness mission with branding of Andheri Metro Station
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Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
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‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Red Wing’s handcrafted OOH campaign
This meticulous, labor-intensive construction demonstrates Red Wing's commitment to authenticity and durability, intentionally standing out in the media landscape
Sun Pharma drives impactful Diabetic Retinopathy Awareness campaign
The campaign is executed by MOMS Outdoor
The ‘Whitney Houston Challenge’ comes alive in OOH
Inspired by the popular “Whitney Houston Challenge”—where users must hit a drum at the exact beat drop of the iconic...
Budweiser 0.0 launches a massive 50+screen DOOH takeover
The campaign is executed by Connect Network
Apollo Hospitals Chennai’s ‘Stroke Awareness Corridor’
The campaign has been executed in Chetpet, Chennai
Xtreme Media deploys 10 high-impact LED screens in Hyderabad
The implementation included the strategic placement of two large-format screens and eight pole-mounted screens at key commuter touchpoints.
Artwork created with quantum computing debuts on DOOH’s Bradford Media Wall
The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water.
FA unveils England-wide DOOH campaign on grassroots misconduct
The campaign is developed by TMG Creative Ltd.
PlayStation unleashes the ‘Demon Sumo Wrestler’ in DOOH campaign
The campaign has been executed across JR Ryogoku Station in Tokyo
Xtreme Media lights up Rajkot with Earth Series LED displays
The project comprised two Earth Series displays (pixel pitch 6.67 mm), each measuring approximately 9.6 m × 4.8 m with...
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Campaigns
Sun Pharma drives impactful Diabetic Retinopathy Awareness campaign
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InsightsWhy DOOH works in the era of Attention Economics
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PeopleMarico Appoints Vikram Karwal as Chief Marketing Officer
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PodcastMarketing, Culture & the Power of OOH: A candid conversation with Abhishek Shetty, Marketing Head, Swiggy Instamart