Campaigns
RED FM goes to town with ‘Malishka Ko Matt Sunn’
The OOH campaign, executed by IKON in Mumbai on December 14, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.
The OOH canvas gives every advertising brand the opportunity to go big and loud with their messaging. In a similar vein, RED FM went to town with its high-decibel show ‘Malishka Ko Matt Sunn’ that brings a host of celebs on air. To build the listenership for the show, the leading radio brand unfurled a campaign in Mumbai beginning December 14.
The OOH campaign, executed by IKON, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.
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CampaignsZomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
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Creative Concepts
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Contracts & InvestmentsTVS Motor appoints Dentsu for integrated media mandate
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Industry NewsUS study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples