Rajnigandha stands tall with innovation during lockdown

Rajnigandha, a pan-masala brand, finds a silver-lining for its innovative OOH campaign executed in Guwahati. The campaign, launched right before the complete lockdown imposed in the country in the month of March, gains its due visibility and undivided attention of the masses with some ease in the lockdown restrictions. The campaign has been handled by Madison Group.

An innovation on unipole has been employed with the motive to stand out from the competition and ended up generating high visibility and customer engagement. The brand identifies Guwahati as a large market for pan masala product and wanted to come up with an impactful campaign in the city.

The 12×14 ft. unipole, managed by Outreach Advertising Pvt. Ltd, showcases the cylindrical structure of the Rajnigandha packaging and the vibrant blue brand colour, that makes it unmissable and ideated to give tough competition to its competitors in the OOH space.

Guwahati has been relatively safer in terms of Coronavirus patients and the city is in the green zone meaning many activities remain open. People movement is not as restricted; giving an advantage to the brand.