Campaigns

Ola partners BarTalk to curb drunk driving via DOOH messaging

Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers through digital displays with real-time bar offers & display messages from Delhi Police and Ola.

Published

May 23, 2017

Bhawana Anand

As a part of continued initiatives against drunk driving, Ola has partnered with BarTalk, a new age smart DOOH network, to support their ‘Do Not Drink and Drive’ initiative being launched across key bars and pubs in the National Capital. The Delhi Police has leveraged the effectiveness of the Digital OOH platform to spread awareness around the message of responsible drinking. The initiative aims to create awareness against drunk driving among pub-goers in the Capital and will help promote safe road practices.

BarTalk has digitised 25 premium bars in Delhi with over 150 dynamic digital displays spread across popular locations in Delhi including Hauz Khas Village, Connaught Place, Nehru Place, Greater Kailash, Khan Market, and Saket. The HD-rich digital displays with real-time bar offers will display messages from Delhi Police and Ola against the perils of drunk-driving urging patrons to take Ola cabs as an alternative to self-driving. Ola is supporting the initiative by facilitating cab bookings for customers with attractive discounts to promote usage of cabs. These offers are being pushed through BarTalk.

Deep Singh, General Manager – Delhi at Ola said, “At Ola, our endeavour is to lead initiatives that positively impact society. We have been working with key stakeholders including the local police to create awareness around responsible drinking and are glad that a lot of people are using our service as an alternative to ensure that they don’t drink and drive. We are happy to work with BarTalk and Delhi Police in helping curb road accidents and deaths caused by drunken driving.”

Gautam Bhirani, Founder & CEO, BarTalk, said, “We are elated that through our unique digital OOH network such important initiatives are being powered. The fact is that a law and order body like Delhi Police recognises its viability to spread a message in public interest, and patronises its power to reach out to the target audience at the right time and place. We are also happy that a homegrown company such as Ola has joined hands with BarTalk to curb drinking and driving through creative awareness and regular incentives.”