Campaigns

Vivo dominates high visibility areas of Patna airport

The smartphone brand has taken up the airport media for branding for a period of two years. Century Group of Companies which holds the media rights at this airport has executed the branding.

Published

May 24, 2017

Bhawana Anand

Mobile handset brand Vivo has assumed a domineering presence at the Jay Prakash Narayan International Airport by taking up nearly 30% of all media available there. Of the 6,407 sq. ft media space available at the airport for brand advertising, Vivo has taken up 2.000 sq. ft of display area. The execution of this expansive campaign has been handled by Century Group of Companies that holds the media rights there.

The brand has taken vantage positions in all strategic locations of the airport such as the exit & entry points, security hold, arrival hall, check-in area and outside the airport.

Vivo has undertaken the branding exercise at the Patna airport for two years. Commenting on this big branding initiative, Shashi Kumar Chaudhary, Director, Century Group of Companies, told Media4Growth that “Patna is one of the fastest growing airports in the Tier II cities. And with 3 million flyers per annum, this airport becomes a quintessential touchpoint for the brand.”

The airport advertising launched by Vivo is in sync with the brand’s push for enhancing its smartphone market share in the non-Metro cities.