Nanavati Hospital goes big on OOH in Mumbai

Nanavati Hospital has taken the OOH route to highlight the hospital’s transplant facility. The 21-day campaign was executed by MOMS Outdoor Media Solutions in Mumbai. The specialist agency used a mix of king-size billboards and bqs media for the campaign, with a significant number of sites being in the close proximity of the hospital.

Metro train wrap was an added feature of the campaign execution. MOMS undertook close monitoring of all the sites used for the campaign to ensure that that brand communication is seamless.