Campaigns
Madison IES strengthens Duratech’s presence across 21 towns in India
Madison IES launches Prism Cement’s Duratech in the outdoor through a mega event spanning across 21 towns in the country
Madison IES, the activation and experential unit of Madison OOH and Madison World just completed a mega event across 21 town in India to launch Prism Cement’s Duratech Cement. The agency won the assignment in a multi-agency pitch.
Says Saumen Roy, General Manager, Madison IES, says “We have been working with Prism Cement for a few years and are delighted to be a part of this important launch of Duratech. It was a huge operational challenge to execute this event across 21 cities in 17 days, but I am glad that the event was a huge success.
AUGUST 2025
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