Campaigns
#LEJAYENGE kicks off on wheels
Star Sports unveils two phases of #LEJAYENGE campaign on autos, cabs and buses across metros, riding on the ICC Cricket World Cup 2019 wave
Even as the ICC Cricket World Cup 2019 (CWC) fever catches on, India’s leading sports broadcaster Star Sports engages with cricket fans in the new campaign #LEJAYENGE on transit media deploying auto, cabs and buses at prominent locations across Mumbai, Bengaluru, Delhi and Kolkata. The #CricketKaCrown, campaign kicks off its first phase on autos and cabs in metros with drivers holding placards stating ‘LE JAYENGE’ and inviting passengers to ride with them to their destination, a direct contrast to the regular practice of commuters having to wave for the autos to stop and negotiate the fare.
During the campaign, auto drivers and passengers were encouraged to talk to each other while commuting, which resulted in conversations around the ICC CWC and highlighted anticipation over India bringing back the #CricketKaCrown.
The second phase of the campaign was kicked off on June 5th in Mumbai where India started their World Cup campaign against South Africa. The campaign was executed on BEST buses where the drivers of the buses were holding placards stating ‘LE JAYENGE’ and offered free rides to passengers across three prime routes in Mumbai.
What DUBAI OOH tells us about change & survival
Flipkart Minutes’ innovative billboard matches the beat of Navratri.
Winners for Ocean Outdoor’s annual digital creative competition announced
Legrand’s Lyncus Switches Illuminate devotion at Lalbaugcha Raja with a touch
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Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Pizza Hut drives brand visibility with OOH campaign in emerging markets
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
The Media Ant successfully executes Pan-India OOH Campaign for Classplus Ed-Tech
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A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Sales Executive cum Coordinator, OOH Media
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Ajio X ASOS’s moving van campaign
Moving vans with were seen carrying ads by ASOS and AJIO with a large QR code, inviting the passersby to...
Medimix shines on cab advertising in Mumbai, Pune and Delhi
This campaign was executed by CashurDrive
The Media Ant boosts footfall and awareness for The Sleep Company with strategic OOH Campaign
High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Warner Bros. India unveils striking Joker and Harley Quinn wall painting in Mumbai for Folie à Deux Promotion
Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release
Pizza Hut drives brand visibility with OOH campaign in emerging markets
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
75Media unveils its highest-impact site in London
Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted...
Times OOH transforms SSRIA airport with cutting-edge digital video walls
The new double-sided video walls at the baggage claim, each measuring 3.5m x 1.5m, further enhance the airport’s media environment.
“With digital content, you don’t have to wait for the product to be manufactured”
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OAAA, OMA, Outsmart, and IAB Tech Lab unite to launch OpenDirect 2.1
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Contracts & InvestmentsBKC station of Metro 3 Aqua Line to be called Kotak Bandra-Kurla Complex metro station
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Campaigns
Medimix shines on cab advertising in Mumbai, Pune and Delhi
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International EventsWinners for Ocean Outdoor’s annual digital creative competition announced
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Digital Display
75Media unveils its highest-impact site in London
