Campaigns
Konark DSP Cement reinforces presence in Ranchi with innovative OOH campaign
Brite Neon Signs has executed the OOH campaign including a neon innovation
Konark, the popular cement brand of Orissa Cement Ltd rolled out an innovative OOH campaign to promote its Dhalai Special Premium (DSP) variant. Through this campaign the brand maintains that DSP has better particle size distribution and high compressive strength needed for building construction. The innovation showcasing the 3D pack of the cement bag and the house in the form of a lock has been implemented in Ranchi.
Brite Neon Signs has executed the campaign. The OOH firm has predominantly used billboards, bqs, pole kiosks, and building facade branding. The campaign is directed at deepening the brand’s presence in Category A, B and C towns in Jharkhand, Bihar and Odisha.
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OACKaushik Vedula of Castrol India to spotlight marketer’s expanding KRAs at OAC 2026
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Campaigns
Sensodyne serves up immersive Wimbledon-themed OOH experience at London’s Borough Yards
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CampaignsMeet Boston seals transatlantic friendship with Scottish Out of Home campaign
