Campaigns

Namaste Ranchi greets Central

The OOH campaign rolled out to announce the store launch welcomes masses to their store

Published

October 23, 2019

Ranchi Central Future Lifestyle Fashions, part of Future Group, launched High Definition Central in the city of Ranchi, offering world class fashion designs, with over 500 international and domestic brands that will display more than 10,000 the latest trends. To make its presence felt, the retail brand executed a well spread OOH campaign in the city. Majorly deployed on the giant size media available in the city, the outdoor sites were selected to create top of the mind recall amongst customers with different creative but a single message to keep increasing the masses curiosity.

The site has been taken from the Local Outdoor Vendor like Prime Site, Strokes advertising & Street View.

“We are introducing Central to the City of Ranchi as India’s favorite fashion department offering world class designs, with over 500 brands displayed in high definition and latest trends, this one-stop destination for shoppers will ensure the best shopping experience for fashionistas of the city,” said Vishnu Prasad, Chief Executive Officer (CEO), Future Lifestyle Fashions.

“It is our first High Definition Central in the city of Ranchi Spread over 1 Lac sqft, Central aims to attract the style savvy individuals from the city. With world class services and a bouquet of high fashion brands to shop from under one roof, the High Definition Central will take the shoppers’ buying experience to the next level”, he added.

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