Central calls out to brands to leverage its mall space & assets

Having just launched a new website www.centralbrandspaces.in, Future Group’s fashion and lifestyle multibrand entity Central has reached out to various brands to share their outdoor assets along with mall advertising, store space and facia branding. Through this initiative, any brand including the non-fashion ones could leverage the 50 million footfalls that Central malls see every year.

Deepansh Bhargava,  AVP – Marketing & Operations, Central Stores Pan India, said, “It’s a unique opportunity to help an wide array of brands to own their campaigns within Central spaces and assets which include 34 stores, 500 brands with 50 million footfalls every year. We have done major facelift of certain stores uplifting the store experience as well as brand image substantially. Even outside Central store spaces, we have outdoor assets in the most premium and strategic locations across the country.”  Central’s counterparts Lifestyle and Shoppers Stop are also selling spaces like this but Central is the first to come up with an interactive website that handles queries like this more efficiently and accurately.