Campaigns
‘Jab Harry met Sejal’ casts the big picture on Mumbai’s OOH canvas
Bright Outdoor Media executed the 12-day campaign across Mumbai using large formats in the main
In the recently concluded OAC 2017, Anupam Kher, a renowned actor stated that no achievement is as big as seeing themselves on a hoarding. That is why the oldest medium and the oldest advertising category i.e. Bollywood amalgamates every weekend with the OOH without fail. This time, ‘Jab Harry Met Sejal’ starring Shahrukh Khan and Anushka Sharma was showcased on the OOH canvas to attract cinegoers to the movie halls to watch the movie. The campaign was executed by Bright Outdoor Media.
Considering the mega-star cast of the movie, the promoters opted for king size hoardings to promote the movie across Mumbai. The media planning strategy called for strong positioning at the main junctions and arterial roads of Mumbai. The campaign ran for 12 days.
AUGUST 2025
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Campaigns
Continental Malgudi celebrates the soul of Karnataka with OOH tribute this Rajyotsava
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Creative Concepts
GymNation drops the most heaviest billboard in Dubai
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Campaigns
IKEA’s ‘Halloween Essentials’ OOH campaign
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CampaignsAMFI uses announcements on state bus stations for its investor awareness campaign