Campaigns
Is Pepsi coming out with ‘Kyun Sookhe Sookhe Hi?’ OOH variant?
PepsiCo has kicked off its 360 brand campaign with the TVC ‘Kya Sookhe Sookhe Hi’; the OOH campaign is likely to follow
As the summer season approaches, PepsiCo has kicked off its 360 brand campaign with the TVC ‘Kyun Sookhe Sookhe Hi?’ that suggests that like life is incomplete without friends, food is incomplete without Pepsi.
Along with the TVC, the brand is apparently planning an OOH campaign too, the plans for the same are not revealed so far. For OOH the brand has worked with DDB Mudra in the past.
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Campaigns
British Heart Foundation turns memorial benches into celebrations of survival
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Campaigns
Incuspaze’s ‘Your Office, Your Way’ OOH campaign
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InsightsCraig Benner on why 2026 will be the year OOH starts leading
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Digital Display
One of South India’s largest anamorphic DOOH screens installed at Mantri Square Mall