Haier QD-Mini LED TV: A vibrant innovation for OOH campaign

The Brand Sigma (part of Podhigai Ads), a 360* pan India OOH specialist agency executed a visually striking billboard innovation to showcase the product feature of Haier QD-Mini LED TV in a spectacular manner. A 3D cut out backlit box / extra build aided by acrylic neon lettering highlighting the brand and product with Haier’s brand theme “More Creation, More Possibilities” was highlighted on major roads of Chennai. 

The sole spectacular media site was selected which is visible from long distance giving the innovation more dwell time leading to higher impressions and wider mindshare of the target audience. It is integrated into the daily life of the target audience turning ordinary moments of traffic into thrilling glimpses of its captivating universe. 

Baskar.V, Director, Sales Haier Appliances India Private Limited, said “The newly launched Haier QD-Mini LED TV represents a bold step into premium panel positioning for consumers to experience and feel themselves into the scene. Featuring a sleek profile, bezel-less design and a sophisticated annular runway stand, these televisions enhance the aesthetics of any living space. Haier QD-Mini LEDs are designed to seamlessly integrate into contemporary homes, offering both style and functionality. Based on Haier’s motto of “More Creation, More Possibilities”, we are committed to co-create infinite possibilities for a better life with end users. Haier QD Mini LED TV campaign is testament to the fact that, we are committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy.” 

Madan Seeni, Director, The Brand Sigma, said, “Our goal with these innovation led initiatives is to elevate the brand’s visual and sensory experience in the minds of target audience. Our efforts are aimed at sparking and elevating conversations, ensuring Haier QD-Mini LED TV stays at the top of the mind recall and facilitates purchase decision making of the potential consumers. It is a pleasure to be part of the spectacular OOH campaign and we look forward to continued association.”