Campaigns

Faaso’s & Housing: A tango in the outdoor

Faaso’s has put up a 40×40 ft hoarding next to a similar sized Housing billboard declaring”Now delivering at your doorstep. The Housing.com billboard shows a pregnant woman and the tagline says:”Make room for happiness.

Published

April 13, 2015

Nabamita Chatterjee

At a time when brands of all hues are competing fiercely with one another to grab consumer attention, foodie brand Faaso’s has rolled out a billboard that complements an e-com real estate major Housing billboard. The two billboards, in view in the Kadubessanahalli area of Bengaluru, are addressing a seemingly common target audience. This novel initiative has gained significant traction in the social media.

Faaso’s has put up a 40×40 ft hoarding next to a similar sized Housing billboard declaring “Now delivering at your doorstep. The Housing.com billboard shows a pregnant woman and the tagline says: “Make room for happiness.

Faaso’s was apparently flooded with calls inquiring about its “delivery at your doorstep facility. Faaso tweeted: “Hey @Housing we were wondering why we were getting calls by expecting moms for delivery at doorstep. Now we know.. Housing tweeted back saying: “Happy homes and great food! #lookup @faasos, so much we can do #together for our mums-to-be!

Faaso’s is said to be exploring more such outdoor initiatives with Housing, Ola and Freecharge