Campaigns
Cadbury celebrates sugar-less variant on OOH
Spotted at DMRC stations in Delhi, the campaign promotes the brand’s 30%-less sugar variant with the tagline: ‘Wahi Sawad, Wahi Mithas’
Cadbury’s Dairy Milk Sugar-less variant launched last month has begun to making its presence on OOH in promotional campaigns. The product launched in UK and India simultaneously obviously seeks to attract health-conscious consumers with vibrant brand color painted static formats.
Spotted by Media4Growth at DMRC stations in Delhi, the campaign has the brand proposition of ‘30%-less sugar’ highlighted right at the center, with the product as the real hero and carrying the tagline: ‘Wahi Sawad, Wahi Mithas’ (same taste, same sweetness). The campaign occupies prominent media space at different stations including Rajic Chowk and Moolchand in New Delhi.
The Cadbury OOH mandate is handled by Kinetic India.
For more updates, subscribe to media4growth newsletter – Click here
-
Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
-
Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
-
Talks OOH
Shalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025
-
Talks OOH
Mayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025