Connect with us

Campaigns

Cadbury celebrates sugar-less variant on OOH

Spotted at DMRC stations in Delhi, the campaign promotes the brand’s 30%-less sugar variant with the tagline: ‘Wahi Sawad, Wahi Mithas’

Published

on

CadburyCadbury’s Dairy Milk Sugar-less variant launched last month has begun to making its presence on OOH in promotional campaigns. The product launched in UK and India simultaneously obviously seeks to attract health-conscious consumers with vibrant brand color painted static formats.

Spotted by Media4Growth at DMRC stations in Delhi, the campaign has the brand proposition of ‘30%-less sugar’ highlighted right at the center, with the product as the real hero and carrying the tagline: ‘Wahi Sawad, Wahi Mithas’ (same taste, same sweetness). The campaign occupies prominent media space at different stations including Rajic Chowk and Moolchand in New Delhi.

The Cadbury OOH mandate is handled by Kinetic India.

Advertisement

For more updates, subscribe to media4growth newsletter – Click here

Cadbury

Advertisement
Advertisement

Current Opening

Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.