Aprilia SR 150 goes loud on OOH

The Aprilia SR 150, an innovative crossover two wheeler, was recently launched across various media through an interesting teaser campaign connecting with the brand’s racing lineage and representing the brand philosophy “Designed for Racers, Built for Riders. The pre-launch teaser campaign showcased its racer bike appeal and category redefining features like the powerful 150 CC engine, large 14 wheels and front disc brake. The campaign with the message “India, Race Day is Coming invoked curiosity among the target audience about the highly anticipated launch of the innovative product from the brand that has racing in its DNA.

Commenting on the communication surrounding the launch of the Aprilia SR 150, Stefano Pelle, Managing Director and CEO – PVPL said, “We have not only developed a differentiated product offering for the Indian market, but also a highly innovative, impactful communication representing the brand DNA. The media were chosen in order to maximise the impact and the reach of the target group.” Soho Square, Mumbai, has created an integrated campaign involving TV, print and outdoor communication, apart from the on-ground collaterals, surrounding the SR150 launch.

Commenting on the commercial, Anuraag Khandelwal, ECD and Creative Head, Soho Square, Mumbai said, “The SR 150 campaign is all about style coupled with Aprilia’s racing lineage. The emphasis is thus to show the bike in all its glory and give a first look at a real game-changer.