Campaigns

Amazon Prime Video takes thriller ‘Breathe’ to the streets

Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive

Published

February 1, 2018

M4G Bureau

Amazon Prime Video, a subscription-based video-on-demand platform launched its suspense thriller show ‘Breathe’ with a massive OOH campaign in Mumbai and Bengaluru. Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive.

To depict a crime scene in the show, a bike in an accident cordoned off in a safety zone was created inside Malad Infinity in Mumbai and Forum Mall in Bangalore. The place also featured a stone with some blood stains, a bag, and a body shaped sticker on the floor. An LED screen as a backdrop played the trailer of the show.