Campaigns
A sneak peek of ‘Mirzapur’ on OOH
Amazon Prime Video creates an OOH buzz across 10 major cities to promote the new web series
Amazon Prime Video has added a dash of excitement to the OOH space with its new campaign for the ‘Mirzapur’ series. The OTT channel, which has always relied on the OOH channel, created a splash to launch this Indian crime thriller web series. Handled by Rapport agency, the campaign showcased some action-packed stills from the show and was supported by cluster branding, sole-site presence, etc.
The campaign was deployed at major avenues such as arterial routes, malls, airports, road junctions, metro networks, airports, etc., and had a presence across Delhi, Mumbai, Hyderabad, Bengaluru, Pune, Ahmedabad, Kolkata, Jaipur, Chandigarh and Lucknow.
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Innovative Use
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
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OAC
Jaikishin Chhaproo of ITC Limited joins insightful lineup of panelists at OAC 2025
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Campaigns
Starbucks brews a visual delight with 3D anamorphic campaign in Bangalore
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OAC
Raghav Anand, Partner at EY to speak at OAC 2025