Goldee Patnaik, CMO and VP, itel India joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 02, 2024

“OAA is a great platform and place for the OOH fraternity to express themselves and also be a part of the learning curve,” says Goldee

Switzerland tourism embraces change: introduces 'Switzerland' brand to redefine tourism for a new generation

In OOH News By Sakshi Sanghavi - May 02, 2024

The new brand identity was developed together with the Zurich branding agency MADE Identity.

Platinum OBIE Award goes to Space Invaders "World Defense" 45th Anniversary immersive AR created by Taito, Google, Unit9, and OUTFRONT XLabs

In OOH News By M4G Bureau - May 02, 2024

OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.

Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media

In Research By M4G Bureau - May 02, 2024

Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.

BMEG reinforces OOH, Events & Experiential business division with key additions to team

In OOH News By M4G Bureau - May 02, 2024

Divya Jyoti join as Head of OOH North II, Aman Bhatia as VP, Events & Experiential

Gujarat is an important OOH destination for national brands: Specialist agencies

In OOH News By Sakshi Sanghavi - April 30, 2024

Anchal Kumar Dhawan, VP-National Head of Times One, a division of Times OOH, Deepa Gupta, VP of South and West at Madison World, Dinesh Panjabi, Regional Director - West at Rapport Advertising engage in deep discussion on Gujarat OOH markets

Dassault Systemes introduces virtual worlds for real life to Piccadilly Circus

In Digital OOH By M4G Bureau - April 30, 2024

From 28 April to 5 May, Piccadilly Lights is showcasing groundbreaking innovations created with Dassault Systèmes’ virtual twin technology

“Quality & ROI should be the top priority in the selection of OOH digital display solutions’

In OOH News By Sakshi Sanghavi - April 30, 2024

Rohit Chopra, COO, Times OOH, Sanket Rambhia, CEO, Xtreme Media, Varun Agrawal, National Head-Key accounts, Unilumin Group engaged in a tech talk panel on making the right choice of OOH digital display solutions

Laqshya Media Group unveils innovative OOH campaign for Finolex cables

In OOH News By Sakshi Sanghavi - April 30, 2024

The campaign will run for a month across large format billboards in many cities

Consistent, business-friendly ad norms pivotal to OOH growth & sustainability: Gujarat media owners

In OOH News By Sakshi Sanghavi - April 30, 2024

AMC official says revenues from OOH important for Ahmedabad city development and delivery of citizen services