Results For "transit-media"
170 News Found
Engagement, data & uniformity must for transit growth: Deepak Saluja
In Gallery By - March 18, 2019
Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th
90% of transit media printing is on PVC using solvent inks: Vitesh Sharma
In Gallery By - March 18, 2019
Vitesh Sharma, Country Head, HP Sign & Display spoke about the need to adopt green printing solutions by the transit media industry
Data will drive spends: Shalini Kumar
In Gallery By - March 18, 2019
Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t
Transit media is integral to OOH plans
In Gallery By - March 18, 2019
Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’
Transit media has huge potential
In Gallery By - March 18, 2019
Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th
Transit Media can take on multiple avatars: Santosh Padhi
In Gallery By - March 18, 2019
Providing an interesting, mythological take on Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu, drew up an analogy with Lord Krishna to highlight the benefits of this medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019
The way forward is transit: Pawan Bansal
In Gallery By - March 18, 2019
Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019
Transit media can come alive with design interventions
In Gallery By - March 18, 2019
Michael Foley, Founder of Foley Designs, highlighted the need to re-imagine transit media design to make the medium much more powerful in his talk at the 1st Transit Media Talks Conference
With metrics, transit media can deliver big
In Gallery By - March 18, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan
Indian OOH will be Rs 48.5bn biz by 2021
In Research By M4G Bureau - March 14, 2019
The EY FICCI Media & Entertainment 2019 report highlights the strident growth of transit media