Collaborate, innovate, and adapt to the changing landscape: Chris Botha

In OOH News By Rajiv Raghunath - March 18, 2024

Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a Pacific island, urging industry leaders to collaborate and innovate in the evolving landscape of South Africa's media industry.

‘Data-driven strategies are defining how OOH is planned, executed & evaluated’

In OOH News By Rajiv Raghunath - March 18, 2024

Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising

‘The future of OOH will be illuminated with the light of innovation’

In Viewpoints By M4G Bureau - March 18, 2024

In an exclusive interview with Media4Growth, Emraan Kureshi, Founder and MD of Active Media Innovations, discusses the imperative shift towards innovative, disruptive OOH advertising, the relevance of an industry platform like DDX Asia and more…

Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar

In OOH News By Rajiv Raghunath - March 15, 2024

Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets

Xtreme Media: Illuminating the DOOH space with innovative solutions, experience centres

In OOH Solutions By M4G Bureau - March 15, 2024

The company caters to a wide spectrum of sectors, from retail and hospitality to entertainment and corporate communications.

‘Cape Town successfully balances outdoor signage expansion with preservation of city’s natural and cultural heritage’

In OOH News By Rajiv Raghunath - March 14, 2024

Ald. Andrews, Deputy Mayor of Cape Town emphasises the pivotal role of OOH in shaping urban landscapes and fostering economic prosperity throughout Africa.

Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry

In OOH News By Rajiv Raghunath - March 14, 2024

Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical realm is attracting top brands to locations they may not have previously considered.

2nd edition of DDX Asia to be held in Mumbai on Feb 21-22, 2025

In OOH News By M4G Bureau - March 14, 2024

DDX Asia, the one-stop expo of digital display solutions for retail and OOH industries launched last year, will be organised in Hall no 5, Nesco Exhibition Centre, Goregaon, Mumbai.

Coral Media appoints Ankita Parasrampuria as DGM OOH West

In OOH News By - March 14, 2024

Casts net wider to attracting talent that has the penchant for thriving in a culture of innovation

‘Strong national industry bodies, common currency, sustainability, coordinated adtech vital for OOH growth’

In OOH News By Rajiv Raghunath - March 13, 2024

WOO President Tom Goddard highlighted the key factors driving OOH growth across global markets, and the challenges to be overcome, in his address at the 1st in-person WOO Africa Forum organised in Cape Town, South Africa