Netflix asserts leadership via OOH in Hollywood

In OOH News By M4G Bureau - July 03, 2018

The company will reportedly soon own up to 35 billboard displays on roughly two dozen structures along West Hollywood's famed Sunset Strip

Netflix gives a glimpse of ‘Lust Stories’ & more at IGI Airport

In Campaigns By M4G Bureau - June 26, 2018

The OTT premium brand utilises digital format to play promos of their latest series at T3 departure gates

Futek adorns Ambience Mall Vasant Kunj with high-end screens

In Digital OOH By Bhawana Anand - June 18, 2018

The ultra-lightweight LED panels, imported from Korea, are already featuring campaigns of major brands like Coca-Cola, Netflix, among others

‘Lost in Space’ carves its own space in the outdoor

In Gallery By M4G Bureau - April 30, 2018

The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the media buying and execution of the campaign in India

‘Lost in Space’ carves its own space in the outdoor

In Campaigns By M4G Bureau - April 23, 2018

The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the media buying and execution of the campaign in India

Netflix making a strong bid for LA-based Regency Outdoor

In OOH News By M4G Bureau - April 09, 2018

Netflix’s potential purchase would secure advertising spots along the famous Sunset Strip, Los Angeles Airport and on all major LA freeways.

With ‘The Crown’, Netflix dominates Western Mumbai OOH

In Campaigns By M4G Bureau - December 05, 2017

Hoardings lined up across the roads and flyovers depict the royal characters of ‘The Crown’ to create buzz for the second season of the period drama centered around Queen Elizabeth II

Netflix’s The Punisher is the next on OOH

In Campaigns By M4G Bureau - November 30, 2017

The creatives have been designed in a way to narrate a story and build suspense via a series of billboards; the campaign has been executed by Kinetic India

Ocean Outdoor study reveals strong brand building power of full motion DOOH

In Digital OOH By M4G Bureau - November 20, 2017

The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video performs better when DOOH is included in the media plan

Google boards Exterion Media digital bus to promote Pixel 2

In Digital OOH By M4G Bureau - November 06, 2017

Geo-targeted screens on the Transport for London (TfL) buses allow brands to tailor their adverts to the areas along a route wherein GPS identifies the streets to refresh the advert as per the location.