Results For "TRAI"
201 News Found
IDBI Federal Life sprints the Marathon on Kolkata Metro
In Campaigns By Ria Banerjee - January 13, 2018
The life insurance brand has opted for exterior branding of Kolkata Metro trains, executed by Incoda Media Services, to promote the IDBI Federal Life Insurance Kolkata Full Marathon that will be held on Feb 4
Bangalore Metro enters fast lane, leg up for OOH
In OOH News By M4G Bureau - January 12, 2018
The passenger traffic increase and addition of train trips augurs well for the OOH media firms that have taken up media rights on this network, as also the host of media solutions firms that are tapping into this space
Pepsi Black makes a big splash on Rapid Metro
In Gallery By M4G Bureau - January 09, 2018
The brand tells the target audience its ‘Well Worth The Wait’ for the zero calorie Pepsi variant; board the Rapid Metro train to strongly position the offering among the young commuters in Gurugram
Pepsi Black makes a big splash on Rapid Metro
In Campaigns By M4G Bureau - January 08, 2018
The brand tells the target audience its ‘Well Worth The Wait’ for the zero calorie Pepsi variant; board the Rapid Metro train to strongly position the offering among the young commuters in Gurugram
Hong Kong’s MTR crafts cartoon-themed train compartment
In Campaigns By M4G Bureau - January 06, 2018
The Mass Transit Railway (MTR) project featured the Japanese cartoon anime Kumamon with a real-life train compartment showcasing the cartoon characters as part of “Festive delights to passengers” to life campaign
DMRC begins Noida – Greater Noida corridor trail run with new OOH opportunities
In OOH News By Bhawana Anand - January 04, 2018
The new coaches will have LED backlit LCD/TFT displays which will have videos playing inside trains; the line is expected to begin in 2018 this year
The Last Jedi takes over digital boards in NYC
In Campaigns By M4G Bureau - December 16, 2017
The movie released recently takes OOH on board in Toronto with cast portraits and showcases curated live tweets
Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions
In Gallery By M4G Bureau - December 11, 2017
The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign
Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions
In Campaigns By Bhawana Anand - December 11, 2017
The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign
Drop in Delhi Metro ridership no worries for OOH players
In OOH News By Bhawana Anand - December 05, 2017
DMRC maintains that the decline in ridership in the month of October was a temporary blip and that the fare hike was long due; media owners state that brand advertisers will not be detracted by the ridership fall as their TGs continue to travel by the Metro trains