Results For "TAM"
138 News Found
'Need more industry initiatives'
In Viewpoints By M4G Bureau - October 29, 2013
Rajan Gupta, Hub Head - Mobility Business Unit, Tamil Nadu and Kerala Circles, Tata Docomo, on how the brand approaches the outdoor medium in Tamil Nadu and what would drive higher OOH spend.
'Need a solution to measure'
In Viewpoints By M4G Bureau - October 29, 2013
Tiju Easow, VP -- Marketing, Muthoot Fincorp, reiterates the importance of a measuring tool for the OOH medium, as he talks about the brand's OOH experience in Tamil Nadu.
Cashing in on all formats
In Viewpoints By M4G Bureau - October 22, 2013
Siddharth Subramaniam, Principal Media Consultant, ITC Foods, talks about how the brand leverages OOH in the state of Tamil Nadu where hoardings are severely restricted.
Making the best of what's available
In Viewpoints By M4G Bureau - October 22, 2013
In a state where large formats are highly limited, here is a brand that still manages to make a presence in the outdoor space. Niranth Nalli, Vice Chairman, Nalli Silks, tells Outdoor Asia how the brand goes about it in Tamil Nadu.
'PPP is the way forward'
In Viewpoints By M4G Bureau - October 22, 2013
Hoardings may be banned in the state of Tamil Nadu, but with a judicious mix of planning, discipline and the right approach to OOH aesthetics, there can be a win-win situation for all concerned, says Anhsul Mishra, Joint Commissioner -- Commercial Tax Enforcement, Chennai & Former Commissioner, Coimbatore Corporation.
Reliance's swinging campaign for Janmashtami
In OOH News By VJ Media Bureau - September 19, 2013
Reliance Communications introduced an innovative OOH campaign in tier II & tier III cities leveraging the popularity of the Janmashtami festival.
Madison Media wins Raymond Group Media AOR
In OOH News By VJ Media Bureau - June 24, 2013
Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH.
Being Human edify values through OOH
In Viewpoints By M4G Bureau - March 10, 2013
The brand's new outdoor campaign developed by advertising agency Pulp, features various values of life to endorse Being Human's flagship store in Mumbai. Outdoor Asia chats with Gautam Kohli, Founder of Pulp, to understand the depth of the campaign.
