Promoflex takes up Associate Sponsorship of OAC 2023 to be held in Delhi on July 28-29

In OOH News By M4G Bureau - April 27, 2023

The top signage & display solutions company has been an integral partner to OAC for several years

‘Bengaluru OOH will be back on track with large formats’

In Viewpoints By Aayush Mohanan - April 25, 2023

Manmohan Singh, Secretary, Outdoor Advertising Association, Bangalore (OAAB) shares his perspectives on OOH prospects and re-introduction of large formats in the city of Bengaluru following the March 1, 2023 ruling of the High of Karnataka.

OOH has a major bearing on in-person shopping decisions: OAAA study

In Research By M4G Bureau - April 24, 2023

Influencer marketing lends heft to OOH impact

OOH advertising attracts more attention than social media, streaming ads: UK-based 75Media

In Research By M4G Bureau - April 19, 2023

Joe Lawson, Sales Sirector, 75Media shares 12 tips to ensure OOH campaigns drive sales

Prakash Arts takes up Associate Sponsorship of OAC 2023

In OOH News By M4G Bureau - March 30, 2023

The OOH business group has steadfastly extended its support for all key industry-wide initiatives

20th Century Studios bags top honours at OBIE Awards 2023 for ‘Avatar: The Way of Water’ spectacular OOH campaign

In OOH News By M4G Bureau - March 30, 2023

The OBIE Hall of Fame went to Netflix for their consistently exceptional creative work

Ocean Outdoor neuroscience study establishes the influence of DOOH in building compelling social media campaigns

In Digital OOH By Rajiv Raghunath - March 21, 2023

New research demonstrates a step change in the evolution of DOOH

‘Tested like Samsonite’ delivering a high decibel impact at T2, Mumbai Airport

In Campaigns By M4G Bureau - February 21, 2023

The airport campaign, executed by Rapport Outdoor Advertising in association with Times OOH, amplifies the toughness & durability of the product offering.

Increase industry collaboration: WOO president Tom Goddard

In OOH News By M4G Bureau - February 17, 2023

Addressing the WOO MENA Forum, Goddard underlined the need for strong trade associations to build sector growth

LG & Broadsign launch revenue-generating SoC solution for webOS commercial displays

In OOH Solutions By M4G Bureau - February 15, 2023

Businesses can now leverage Broadsign’s powerful content management solution to deliver ads across LG commercial display networks without external media player