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'Railway media ensures maximum consumer connect for advertising brands'
In Viewpoints By M4G Bureau - August 11, 2015
Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts: