X-Men goes large than life through OOH

In OOH News By Satarupa Chakraborty - June 01, 2016

Action flick X-Men: Apocalypse made its presence across India with high decibel outdoor campaigns, with some on the go too!

Fashion brands make their statement through the outdoors

In Campaigns By Satarupa Chakraborty - June 01, 2016

Various fashion brands have resorted to traditional formats of street furniture in Delhi this summer.

OAAWB moves to a new office in Kolkata

In OOH News By Dipanjan Mukherjee - May 24, 2016

The Outdoor Advertising Association from West Bengal moves to new address in Kolkata.

AdWise Analytics: Increasing transparency in OOH

In Viewpoints By M4G Bureau - May 23, 2016

AdWise Analytics recently unveiled a first-of-its-kind, Out-of-Home media ecosystem solutions that aims to provide end-to-end operations management platform in real time to the outdoor advertising industry.

Cocofly douses summer heat through outdoor

In OOH News By Satarupa Chakraborty - May 19, 2016

Beverage brand Cocofly chooses multi-format OOH mediums as their launch pad along with other media in Delhi and NCR.

"I expect OOH industry to clock 12-13% growth"

In Viewpoints By M4G Bureau - May 18, 2016

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, shares his perspectives on the Indian OOH industry in an interview with Outdoor Asia.

IKON takes up sponsorship of Young Outdoorians! Contest for 4th year in a row

In OOH News By VJ Media Bureau - May 16, 2016

The Young Outdoorians! Contest is open to professionals below 30 years working with brands, OOH specialist agencies and OOH media owning firms

Posterscope UK's David Gordon to address OAC 2016

In OOH News By VJ Media Bureau - May 09, 2016

David Gordon, Insight Director, Posterscope UK, will speak on the theme"Will interactive technologies provide new growth stimulus to OOH business? Opportunities & barriers” at the Outdoor Advertising Convention 2016

TATA Motor's Tiago arrives via OOH

In Gallery By - May 02, 2016

Tata Motors launches its new model Tiago in a multi-city multi-format OOH campaign executed by Platinum Outdoor.

TATA Motor's Tiago arrives via OOH

In Campaigns By Satarupa Chakraborty - May 02, 2016

Tata Motors launches its new model Tiago in a multi-city multi-format OOH campaign executed by Platinum Outdoor.