NPCI awards its media mandate to Dentsu Media

In OOH News By Satarupa Chakraborty - March 29, 2016

Dentsu Media has won the media mandate for NPCI and will be managing their media activities including OOH.

Adopt new and innovative outdoor formats

In OOH News By Nabamita Chatterjee - March 18, 2016

A panel discussion at the East Talks OOH conference in Kolkata, highlighted the industry's need to move beyond the traditional formats and evolve with the times by adopting innovative outdoor media.

Novelty is essential for brand campaigns: Satabdi Ghosh

In OOH News By VJ Media Bureau - March 17, 2016

Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of Outdoor industry

Carat India wins media mandate for Columbia Asia Hospital

In OOH News By Satarupa Chakraborty - March 14, 2016

Carat India has won the consolidated media mandate of Columbia Asia Hospital and the agency will manage the brand's OOH account too.

Arena Media wins the integrated media mandate for Bagrry's

In OOH News By Satarupa Chakraborty - March 08, 2016

Arena Media bags the integrated media mandate of FMCG brand Bagrry's that will include the brand's OOH practices. The account will be handled from Arena's Gurgaon office.

Havas Media wins the integrated media mandate of Brick Eagle Group

In OOH News By Satarupa Chakraborty - March 03, 2016

Havas media has bagged the integrated media mandate of Brick Eagle Group worth INR 20 crore. The account will be handled from Havas's Mumbai office.

Goodricke warms up Kolkata Book Fair with life-sized teacups

In Campaigns By Satarupa Chakraborty - February 29, 2016

Leading tea brand Goodricke taps a potential TG at the legendary Kolkata Book Fair 2016 by creating dramatic installations of teacups and teapot.

Auto Expo goes full throttle at DND Flyway

In Campaigns By Satarupa Chakraborty - February 16, 2016

Times OOH ran a number of automobile campaigns on the most popular and premium Delhi-NCR toll plaza DND Flyway. They were done, keeping in mind the promotions that these auto giants focused at Auto Expo this year. Some new innovations were also introduced in these campaigns along-with many first-time endeavours.

Madison Media wins media mandate of Policy Boss/Landmark Insurance

In OOH News By Satarupa Chakraborty - January 06, 2016

Madison Media has won the consolidated media mandate of Policy Boss/Landmark Insurance in Mumbai. The estimated spend of the account is over INR 40 crore and the account will be handled by Madison's Mumbai office.

Madison bags the media mandate for PepperTap

In OOH News By Satarupa Chakraborty - December 30, 2015

Madison Media has bagged the consolidated media mandate estimated at INR 75-100 crores for online grocery delivery service, PepperTap. The account will be handled by Madison's Delhi office.