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Vodafone Bazaar connects with masses for economic deals
In Campaigns By Satarupa Chakraborty - October 27, 2015
Vodafone's new campaign reaches out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging them in activities and household rewards. Named as Vodafone Bazaar, the campaign also acknowledged to support the brand's existing customer base belonging to lower income group.
AmEx reaches out to the masses through Mumbai Metro One
In Campaigns By Jubilee Cardozo - December 22, 2014
The American Express campaign at Mumbai Metro One is impactful during morning traffic hours, where about 10-15 people halt every half hour to show interest in connecting and knowing more about Amex.