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Hike takes the OOH route to promote'freedom of expression'
In Campaigns By Nabamita Chatterjee - December 31, 2014
The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and 500 men spent hours on the creative, to make it live around 300 sites across 30 cities of India.