Results For "Ecosys"
58 News Found
‘The demand for transparency has gone up in these Covid times’
Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.
‘Build a cluster level marketing plan for rural OOH’
In OOH News By Praveen Bose, Business Standard | Bengaluru - April 20, 2021
At a time when uncertainties loom large and there is a surfeit of content cliches, it makes sense to draw from the agriculture marketing ecosystem and chart out-of-box communications strategies for better consumer outreach and rural marketing campaigns, writes Prashant Mandke, Advisor – Social Impact Initiatives & Rural Marketing.
OOH those exits & entries of 2020
In OOH News By Bhawana Anand - December 30, 2020
Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element
Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud
In OOH News By M4G Bureau - October 26, 2020
Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media
Ecosys OOH’s Sujit Banerjee calls it a day
In OOH News By M4G Bureau - October 13, 2020
After serving for 5 years, Banerjee decides to part ways from the agency
Cars24 onboards Ogilvy as creative agency
In OOH News By M4G Bureau - July 31, 2020
The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts
Honda Cars empanels 3 OOH firms
In OOH News By Bhawana Anand - March 19, 2020
These agencies will handle the nationwide outdoor media planning & buying for the automobile brand
Publicis Groupe forms ‘Publicis In-Motion’
In OOH News By M4G Bureau - February 04, 2020
The entity will see the coming together of Arc Worldwide, Solutions and Ecosys OOH and Praveen Kumar Vadhera to head this wing
ColorJet promotes complete Green Printing with BioPrintTM
In OOH Solutions By M4G Bureau - October 22, 2019
Being a key industry stakeholder, the printer manufacturer takes the responsibility to contribute to the sustainability of this business ecosystem
Panasonic India partners with Lemma Technologies for SignEdge Display Network
In OOH Solutions By M4G Bureau - September 25, 2019
Through this collaboration, Panasonic aims to expand its technology benefits to a larger vendors ecosystem
