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2 News Found
OAAA releases Digital Video Out of Home Buyers' Guide
In OOH News By M4G Bureau - May 26, 2021
The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.
NPCI awards its media mandate to Dentsu Media
In OOH News By Satarupa Chakraborty - March 29, 2016
Dentsu Media has won the media mandate for NPCI and will be managing their media activities including OOH.