Railways addresses OOH industry queries at pre-bid meeting & roadshow in Delhi

In OOH News By Bhawana Anand - August 10, 2017

The meeting drew the participation of a wide cross-section of OOH media owners from across the country

Supreme Court gives green signal to New Outdoor Advertisement Policy for Delhi

In OOH News By Bhawana Anand - August 08, 2017

Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or any kind of violence” and no ads in the national parks, historical monuments, world heritage areas and religious places.

Railway road show & pre-bid meeting to be held tomorrow in Delhi

In OOH News By M4G Bureau - August 08, 2017

The Road Show & Pre-bid Meeting for the Delhi Area OOH, South Eastern Railway, Western Railway, Central Railway & Northern Railway will commence at 10:30AM on August 9

‘Game of Thrones’ connects with Hotstar audience via OOH

In Campaigns By - August 03, 2017

As part of a multimedia campaign, over 50 billboards with the title 'Torrents Morghulis' were strategically placed in key locations across Mumbai, Delhi and Bengaluru by The Social Street.

Delhi Govt takes the outdoor route to assist retailers on GST matters

In OOH News By M4G Bureau - July 26, 2017

GST officers will visit markets to build general awareness of the new taxation norms

L’Oreal showcases the ‘Magic Touch’ in the outdoor, uses innovations to drive product awareness

In Campaigns By Bhawana Anand - July 17, 2017

Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days.

World motor sport body FIA executes international OOH campaign on road safety

In Campaigns By Bhawana Anand - July 12, 2017

The Indian part of the FIA road safety campaign has been kicked off on JCDecaux’s Citylights media in Delhi NCR

Rail Ministry invites bids for ad rights in Delhi Area, SE Railway Zone

In OOH News By M4G Bureau - July 12, 2017

The reserve price for the first year for the package covering Delhi Area is Rs 39,34,08,000, whereas the reserve price for the package for the South East Railway Zone is Rs 11,41,50,000

Delhi's municipal bodies crack down on unauthorised media

In OOH News By Bhawana Anand - July 07, 2017

The drive will continue till all unauthorised media are removed; strict action will be taken against those conniving with the violators

DOAA in strife as key Board members resign

In OOH News By M4G Bureau - July 06, 2017

A way forward for the association not in sight yet