DAN Programmatic Launches AI Powered Audience Insights Engine

In OOH News By M4G Bureau - July 23, 2019

DAN Programmatic Launches AI Powered Audience Insights Engine ‘DAN Explore for Programmatic’

DAN’s Data Sciences unit launches ‘Hyperlocal Insights’ for OOH

In OOH News By M4G Bureau - May 17, 2019

The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division

Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’

In OOH News By M4G Bureau - June 27, 2018

Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioural triggers and psychographic understandings