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Geopath selects Streetlytics to power MORE
In Digital OOH By M4G Bureau - April 03, 2017
NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year
There's MORE in store for OOH audience measurement
In Digital OOH By M4G Bureau - March 16, 2017
The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside venues, and in transit