Hoardings business on the edge in Bengaluru

In OOH News By M4G Bureau - August 09, 2018

BBMP Council yet to make public its stand on the hoardings issue; next HC hearing on hoardings issue on Aug 10

Behrouz Biryani rolls out lip-smacking campaign in Delhi

In Campaigns By M4G Bureau - August 07, 2018

The 14-day campaign, executed by Posterscope India, was writ large on billboards, bus shelters, Metro pillars and gantries

Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts

In Gallery By M4G Bureau - August 06, 2018

The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie

American Express campaign exemplifies its omnipresence

In Gallery By M4G Bureau - August 06, 2018

The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle

BEST assigns media rights to Signpost India

In OOH News By M4G Bureau - August 06, 2018

The media rights are on side and back panels of BEST buses; rights given for 3 years

Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts

In Campaigns By M4G Bureau - August 03, 2018

The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie

Global DOOH industry to scale $5bn level by 2024

In Research By M4G Bureau - August 02, 2018

Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth

Chams wins ad rights on 25 KSRTC inter-state buses

In OOH News By M4G Bureau - August 02, 2018

The OOH firm has won the advertising rights for full wrap of 25 inter-state Scania buses that ply on the routes to Tamil Nadu and Karnataka

Sell solutions, not just sites: Raghav Subramanian & Habeeb Nizamudin

In OOH News By M4G Bureau - August 02, 2018

Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted

American Express campaign exemplifies its omnipresence

In Campaigns By M4G Bureau - August 02, 2018

The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle