Moonlight Creation kicks off ops in Bengal

In OOH News By Nabamita Chatterjee - July 23, 2014

The agency aims to provide turnkey solutions for both ATL and BTL activities

Street Talk: Jumpstarts pan-India operations

In OOH News By VJ Media Bureau - July 04, 2014

The agency has set out to provide integrated OOH, BTL and Design solutions and services to an array of clients across all markets

Outreach Advertising acquires sites on railway land in Guwahati

In OOH News By Nabamita Chatterjee - July 01, 2014

The agency is also expected to sign an agreement with Assam State Transport Corporation for sole advertising rights at ISBT, Guwahati

IndusInd Bank inaugurates branded Rapid Metro station in Gurgaon

In OOH News By Bhawana Anand - May 08, 2014

The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service

Reliance' s digital BTL for 3G

In OOH News By VJ Media Bureau - April 22, 2014

To beat the BTL clutter, the BTL firm and brand developed a digitally equipped road show.

Vodafone goes high on BTL for 3G

In OOH News By VJ Media Bureau - March 12, 2014

The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its 3G plan.

ITC grabs eyeballs at Chennai's mega bus terminus

In OOH News By VJ Media Bureau - August 20, 2013

The FMCG Major has launched their out of home campaign with 41 backlit units displaying ITC's Food brands at the Koyambedu bus terminus in Chennai, one of the busiest and largest bus terminuses in Asia which has a footfall of 4 lacks.