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Clutter-breaking OOH campaign by Vredestein
In Campaigns By M4G Bureau - December 13, 2023
Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd says, “I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”
Driving on the OOH lane
In Viewpoints By M4G Bureau - April 25, 2014
Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd, shares with Outdoor Asia, the brand's whole approach towards the OOH medium.