Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention

In OOH News By Vasant Jante - May 18, 2017

Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.