APN Outdoor assessing JCDecaux takeover offer

In OOH News By M4G Bureau - June 21, 2018

APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal

‘Come Out and Play’ – that’s the message from Virat Kohli & PUMA

In Gallery By M4G Bureau - June 20, 2018

India’s leading cricketer and captain of the Indian national team, Virat Kohli along with global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game

‘Connecting with the connected’

In Viewpoints By Gautam Bhirani - June 20, 2018

In a world where even relationships are digitised today, it is vital to assess the impact of OOH on the digitised consumers

Creativeland Asia wins 3 Bronze Lions for Merc campaign

In OOH News By M4G Bureau - June 20, 2018

The metals were won for the Mercedez Benz campaign entries titled ‘Madhubani’, ‘Pattachirtra’ and ‘Warli’

Adidas rewards team spirit this FIFA

In Campaigns By Bhawana Anand - June 20, 2018

Kick-starting the celebration of FIFA World Cup 2018 in an impactful way, the idea of the innovative billboard was to celebrate and reward the spirit of coming together as a team

Adorn Advertising bags rights on new backlit format in Haldwani

In OOH News By M4G Bureau - June 19, 2018

The company has erected ¾ ft of backlit centre poles on the road dividers of the district

Global Sports Commerce acquires Belgian firm BrightBoard

In Digital OOH By M4G Bureau - June 19, 2018

This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement

Virat Kohli & PUMA team up to boost ‘Come Out and Play’ movement

In Campaigns By M4G Bureau - June 19, 2018

The on-ground activation is conducted on 18th of every month to promote physical fitness

HERE advances location data science for ad ecosystem

In Digital OOH By M4G Bureau - June 18, 2018

The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world

Lloyd Mathias to chair OAA 2018 Jury

In OOH News By M4G Bureau - June 18, 2018

Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology