Out-of-the-box thinking, concerted action must for Chennai & ROTN OOH growth: Lokesh Kumar

In OOH News By Soneeta Sethi - May 12, 2015

Lokesh Kumar, Director, IKON, addressed a session titled'Are regional markets primed for accelerated growth?' at the Tamil Nadu Talks OOH! Conference organised in Chennai the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8

Embrace innovation, technology to enhance TN market attractiveness: Avinash Swamy

In OOH News By Soneeta Sethi - May 12, 2015

Avinash Swamy, Vice President, Streettalk Connect, addressed a session on'What will it take for media partners to plan big for OOH in Chennai & rest of Tamil Nadu?' at the Tamil Nadu Talks OOH! Conference

Signpost India to construct designer bqs in Bengaluru

In OOH News By VJ Media Bureau - May 11, 2015

The OOH is investing in the project against the projected revenue generated through advertising rights to sustain and handle the bus queue shelter advertising in Bengaluru

Make PPP projects more industry-friendly: OOH leaders

In OOH News By VJ Media Bureau - May 11, 2015

During a session themed'Can PPP Projects Give OOH Industry a Bigger Footprint Across The State & Improved Profitability', industry leaders of Chennai & ROTN deliberated upon how OOH firms in the region can play a more meaningful role in PPP projects, especially in the infrastructure space

Promote transit media in a big way: Atul Shrivastava

In OOH News By Soneeta Sethi - May 11, 2015

Transit advertising is important as it provides high visibility to customers on a daily basis. Well designed and strategically placed ads would attract more audience than any print or television ad, says Shrivastava

Foray into new areas to grow TN OOH business: Ranadeb Paul

In OOH News By Soneeta Sethi - May 11, 2015

Infrastructure projects, digital media can provide the growth impetus, said Paul while addressing the session'Are there new & emerging OOH opportunities in Chennai and rest of Tamil Nadu'

ITC's Aashirvaad runs social media powered OOH campaign to celebrate Mother's Day

In Campaigns By VJ Media Bureau - May 11, 2015

Crossroads, a unit of IKON, has executed the campaign

Tamil Nadu Talks OOH! Conference today

In OOH News By VJ Media Bureau - May 08, 2015

Media owners, agency heads and brand marketers to deliberate upon the critical industry growth drivers in the region

Chennai & Rest of Tamil Nadu: Revving up for a smooth takeoff

In OOH News By VJ Media Bureau - May 08, 2015

Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH players will provide the much-needed thrust for the OOH industry to board a higher growth trajectory

Daikin creates a cool connect via IPL

In Campaigns By Bhawana Anand - May 08, 2015

The media planning for the campaign was designed based on the market and visualising the company's growth objectives. The sites were selected on the local grounds to develop real connection with the audience.