Global DOOH industry to scale $5bn level by 2024

In Research By M4G Bureau - August 02, 2018

Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth

Cars24 invites customers to sell 2nd hand cars at a go

In Campaigns By M4G Bureau - July 25, 2018

Milestone Brandcom executed the campaign using a mix of large format billboards, bqs, bus media, unipoles and gantries

Ad spends to grow 10.5% in India in 2018: DAN

In Research By M4G Bureau - June 15, 2018

With Indian market picking up from March-April, fuelled by a stable recovery post demonetization/GST/RERA,the Indian advertising spend is to reach Rs 624 bn

Media 24X7 wins ad rights at Khajuraho & Kullu Airports

In OOH News By M4G Bureau - June 01, 2018

The company will be marketing the advertising media at both tourist-centric airports for a period of 10 years

Noida Authority makes sweeping changes in ad rates

In OOH News By Bhawana Anand - April 25, 2018

The authority has finalised charges of Rs 262.36 per sq. ft per month for advertising in areas under category A, Rs 240.49 per sq. ft per month in category B and Rs 218.63 per sq. ft per month in category C

Noida Authority engages EY to draw up new OOH guidelines

In OOH News By M4G Bureau - April 24, 2018

The draft guidelines are expected to be out in a month’s time; Noida Authority aims to mop up Rs 24 cr ad tax revenues a year

Vyoma enters the Kolkata market with 233 screens at 24 metro stations

In Digital OOH By M4G Bureau - April 16, 2018

The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types of daily ticket transactions and payment methods

‘OOH is a major medium for us’

In Viewpoints By Bhawana Anand - April 14, 2018

A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.

Surging traffic volumes at Patna airport expected to boost ad revenues

In OOH News By Bhawana Anand - February 08, 2018

However, the ad volumes are expected to increase in the coming months with the completion of a new passenger terminal and commencement of 24-hour operations

Santosh Padhi to lead Outdoor Lotus, Press Lotus Jury at ADFEST 2018

In OOH News By M4G Bureau - January 09, 2018

ADFEST 2018 will be held during March 21-24 2018 at the Royal Cliff Hotels Group, Pattaya; Paddy will lead the jury in two categories where he has attained stellar achievements