By: M4G Bureau
Last updated : May 28, 2019 10:27 am
The report by PwC shows OOH continuing to grow at a faster rate compared to previous quarters, posting a 3.1% growth and DOOH growing at 10.9%
New data from Route demonstrates that the increased number of digital screens means digital generates 36% more impact than it did 12 months ago. This means that over 1 billion impacts are now seen through digital out of home each week.
Justin Cochrane, Chair of Outsmart said, "The continued growth in Out of Home is a reflection of the trust advertisers have in the medium and its unparalleled effectiveness."