Entertainment & leisure industry spends 2.5 times more on OOH in the UK than any other industry: 75Media analysis

In Research By M4G Bureau - November 20, 2023

McDonald’s is the largest individual spender on roadside ads

Clear Channel Singapore expands pOOH offering with Broadsign SSP

In Digital OOH By M4G Bureau - December 01, 2022

OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.

Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count

In OOH News By Rajiv Raghunath - March 01, 2022

The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time

Clear Channel Singapore’s OutSmart Pro enters programmatic omnichannel sphere

In Digital OOH By Rajiv Raghunath - August 12, 2021

OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers using multiple DSPs including Hivestack, Amobee, MediaMath, The Trade Desk, Vistar Media, Verizon Media.

UK OOH revenues for Q4, 2020 down -46%, says Outsmart report

In Research By M4G Bureau - February 19, 2021

The figures show improvement over Q3 figures and the research, conducted in partnership with PWC, also indicates more improvement, with restrictions lifting and the roll-out of the vaccine program

Clear Channel Singapore launches OutSmart programmatic and smart planning tool

In Digital OOH By M4G Bureau - June 04, 2020

OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.

UK Out of Home appreciates key workers on behalf of Grateful Britain

In Digital OOH By M4G Bureau - April 08, 2020

Initiated by Outsmart, the campaign runs on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards

OOH reports strong growth of +9.8% in Q3 2019

In OOH News By M4G Bureau - November 11, 2019

The report, conducted by PwC, reveals that Digital Out of Home saw growth of +17.1% in Q3

Q1 2019 sees UK OOH grow by 6.8% y-o-y

In Research By M4G Bureau - May 28, 2019

The report by PwC shows OOH continuing to grow at a faster rate compared to previous quarters, posting a 3.1% growth and DOOH growing at 10.9%

UK OOH reports strong growth of 8.1% in Q4 of 2018

In Research By M4G Bureau - February 26, 2019

Digital accounted for 53% of the total Out of Home revenues, according to the report by trade body Outsmart