Adani Realty and OAP collaborate for latest luxury project called ‘TEN BKC’

Adani Realty recently joined hands with Outdoor Advertising Professionals (OAP) to promote their upcoming luxury OOH project located in the heart of the Bandra Kalanagar Complex. With a target of audience of High Net worth Individuals (HNIs), the campaign was rolled out focusing on strategically important areas of the city. Additionally, India’s first Apple store – known as Apple BKC – opened in Mumbai recently which happens to be in the vicinity of the Adani and recent OAP’s project which provided great opportunities to use catchy taglines and creatives to capture the audiences’ attention. 

Talking about the project, Mr. Rajeeb Kumar Dash, Head of Sales and Marketing – Maharashtra Region said, “In these competitive times, the launch of the Apple store near our project provided a perfect moment-marketing opportunity to present the TEN BKC project in a creative manner to its target segment. The creative communication designed was on point & used at locations which cannot be missed by anybody walking by”

Bikas Verma, COO – West Head, “We are very happy to have the opportunity to associate with Adani Realty for their launch campaign. To create the maximum impact, we have conducted strategic planning with presence at key locations, based on the presence of our target audience and minimising spill over”.