Media Planning & Buying
Havas Media wins integrated media AOR of ClubMyCab
ClubMyCab, a ride sharing app, has roped in Havas Media to build customer awareness towards the benefits. The mandate will also include OOH, which is an appropriate medium for apps these days.

Speaking on the appointment Pratul Chopra, Founder-CEO, ClubMyCab, said, “Ride sharing is still a nascent concept in India and requires building customer awareness towards the benefits. We are therefore partnering with Havas Media to take this message to our customers. We believe Havas Media’s vast experience and established infrastructure in customer communication design and delivery will be of immense value to ClubMyCab.
ClubMyCab allows you to create these trusted “clubs of known people who travel the same routes as you and start sharing with them. Examples of clubs could be – your home to office, home to airport and office to airport, essentially routes that someone travels on frequently.
Anita Nayyar, CEO, Havas Media Group-India and South Asia said, “ClubMyCab is an innovative concept and very necessary in the daily lives of Indians. Comfort, affordability and above all safety are the key drivers in travel today and ClubMyCab offers these. More so travelling in a more social environment helps beat the traffic grind and also allows for a happier disposition and hence higher productivity. We look forward to partner with the team as they scale in India.
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