Sony expands Bravia 4K HDR professional display line-up
By M4G Bureau - February 17, 2021
The new models are designed for use in business applications and combine immersive picture quality and display features with cognitive intelligence capability to cross-analyze elements in the picture at once
Sony Electronics is strengthening its display portfolio with the addition of two new versatile choices for professionals – the 100-inch FW-100BZ40J and 32-inch FW-32BZ30J. These new models, which are highlighted by Sony's proven image quality resulting from a high-quality picture processor, ease of use and specialized cosmetic design, are optimized for use in businesses including corporations, higher-education institutes, hotels and retail establishments, from small spaces to large venues. Additional new features such as Pro Mode for customized settings, IP control, and mirroring functionality enhance flexibility in various business applications.
"With displays coming to the forefront as a way to visually connect with people and communicate critical information, we've expanded our dynamic lineup of BRAVIA displays to include two new sizes that bookend our existing offerings by accommodating the need for small-scale and large options," said Theresa Alesso, Pro Division President, Sony Electronics. "These two new displays combine unrivaled imagery, a powerful new SoC platform for a better user experience, customized setting modes and a new design optimized for professionals."
The new models incorporate the same high quality picture processor as Sony's BRAVIA televisions which deliver superb picture quality in 4K resolution. The FW-100BZ40J creates immersive pictures that combine amazing color, contrast, clarity and smooth motion using the new XR Processor.
The processor employs cognitive intelligence which can cross-analyze an array of elements in the picture at once, just as our brains do. The model also achieves high brightness of 600-nit (typical)/940-nit (peak) by the Full Array Local Dimming backlight ideal for signage use. The FW-32BZ30J features the X1 Processor to deliver a superior 4K picture. The displays' TRILUMINOS technology provides a wide range of colors for more natural and realistic images even for small huddle spaces.
The System on a Chip (SoC) platform and Android TV™ OS enables applications to run more efficiently. An upgraded user interface allows for easy operation for commercial users. Professional BRAVIA displays have a unified B2B platform, ensuring customers and systems integrators can install the displays with the same user interface. Additionally, both models support 5GHz Wi-Fi access point and also offer a built-in "soft AP" for directly connecting wireless devices to the display.