OOHMA partners with Chinese LED display manufacturer
By Bhawana Anand - December 18, 2020
OOHMA will market and sell Chinese company Retop LED Display’s range of LED solutions to tap the indoor and outdoor segments in India
Digital signage hardware solution provider OOHMA has tied up with a China based company, Retop LED Display, to market their LED hardware solutions in India. In this partnership, OOHMA will be marketing and selling Retop products, do the assembling for Indian companies and offer after-sale services pan India.
Launched in 2019, the digital outdoor firm has strategically signed a deal to tap the upcoming digital boom in the Indian OOH market by exclusively offering their wide range of digital solutions designed for outdoor and indoor purposes.
Retop LED Display is a widely acknowledged designer and producer of high-quality LED screens. The company has been the supplier of OEM and ODM parts to some of the leading players in the segment such as Phillips and LG. Retop has installed over 30,000 digital structures world wide over a span of two decades and also holds the record of installing a 9,500 SQM long LED screen.
OOHMA plans to target media owners, retailers, mall owners, official authorities for smart city projects and various other organisations looking for informative LED screens. Additionally, the company sees a huge demand from exhibitions, fairs and events where the installation will be done on rental basis.
While there are several giant players eyeing the market, OOHMA believes affordable costing will be their plus point as Retop LED Display products will come at a price 40%-50% lower in comparison with other global leaders.
“In less than a decade, there will be a huge penetration of digital media in India in both outdoor and indoor spaces. Moreover, the clients will see a lot of relevance in using digital media because of programmatic campaigning and better ROI, much more than they do with traditional media,” shared an OOHMA spokesperson with Media4growth.